Posts Tagged ‘EAP’

Have you been watching playoff hockey lately? If you’re Canadian, the chances are you have. You would then have seen those commercials about Canada’s Economic Action Plan. It’s VERY hard to get under my skin, but every so often something comes along that just gets to me. Did you know you’re spending around $95 000 each time that advertisement plays; to be told that you’re spending money on improving the economy?

A while back I wrote a piece on the different ways money is spent, and I encourage you to go through it if you haven’t already. It explains how when you’re not spending your own money for yourself, it tends to get wasted. This is especially true when it’s not your money and it’s not for you, which is called third party spending.

If given that $95 000 to spend, even assuming you can’t spend it directly on yourself, how many people do you think would have chosen to spend it on that advertisement? I’ll bet anything that even the people who spent it on the ads would have spent it elsewhere if given the choice; if it wasn’t set for that campaigns budget by the government.

I recently read an article that showed the government has spent $113 million on these type of advertisements since 2009, that tell us they are doing a good job improving the economy. (more…)